Meta Acquires AI Pendant Startup Limitless to Advance Wearables

Meta Platforms announced Friday it’s buying Limitless, a startup behind an AI-powered pendant that records and summarizes conversations, Reuters reports. The deal helps Meta build out AI wearables, building on its Ray-Ban smart glasses success.

What Limitless Builds

Limitless makes a small, waterproof pendant—1.25 inches wide—that clips to a shirt or hangs as a necklace. It uses beamforming mics to capture conversations clearly, ignoring background noise, with a battery lasting 100 hours. The company sold it for $99, plus subscriptions for more AI processing. It also had a desktop app called Rewind for searching files, but that’s ending post-deal. Existing devices get free top-tier subscriptions through at least December 2026, per SiliconANGLE.

Limitless raised $33 million from backers like First Round Capital, Andreessen Horowitz, NEA, and OpenAI CEO Sam Altman, according to the same report. Competitors include Friend’s pendant, Plaud’s card or pill, and Amazon’s recent Bee wristband buy, as CNBC noted in its coverage here.

Deal Financials

No price or terms were disclosed. Limitless CEO Dan Siroker announced the acquisition in a blog post and video but skipped money details, CNBC reports. The Financial Times called it part of Meta’s hardware expansion but also lacks figures in its article.

Why Meta Bought It

A Meta spokesperson said: “We’re excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables.” Siroker tied it to Meta’s recent push for “personal superintelligence” through wearables, Investing.com says. Meta sees this fitting its shift toward ambient AI in everyday devices, Seeking Alpha adds, beyond glasses and headsets.

How It Fits Meta’s Plans

Boosts Ray-Ban glasses lineup, which already packs Meta AI; Limitless tech could become an accessory like the existing Neural Band wristband for gestures.
Expands into pendants and possibly rings next, as smart rings now focus on fitness.
Comes amid reports of more budget for wearables in Reality Labs, even as metaverse teams face cuts up to 30%.

Limitless stops new orders but supports buyers. Meta competes with Amazon and Google in AI hardware, making this a direct play to catch up in conversation-recording wearables.