The Team

Seb – Founder | Owner

The team at The Shark Monitor is…me: Seb.
I’m a PhD scientist by trade, but I grew up with a weak spot for business and entrepreneurship. When the first season of Shark Tank came out, I was hooked…and more than a decade later, I am still hooked to the thrill of pitches, valuations, negotiations, and outcomes.

My first attempt to star a business goes back to elementary school.

Together with one of my classmates, I wrote a weekly astrology report. We sold them for 25 cents each. We sold out the first week. At the second week, a zealous client, aka a 6-year-old classmate, asked his mom for money to buy our booklet. His mom told the teacher…and the teacher told us never to do that again! …there it goes my dream of becoming a successful business owner!

Move forward to the beginning of the year 2000, I took microeconomics and macroeconomics in college. I loved it. I loved seeing the clear patterns between supply and demand, and how prices were determined by countless upstream and downstream events.

Soon after, I started learning about the stock market. When it crashed in 2009, and again during the 2020 COVID-19 pandemic, I found fascinating how the basic rules of Warren Buffett always apply, especially, I often live by:

be fearful when others are greedy and to be greedy only when others are fearful.

Warren Buffet

And here comes Shark Tank

However, starting and running a business is different from investing in the stock market. The year 2009 was also the year of the first season of Shark Tank. I remember watching the first episode and thinking “so that is how small businesses grow…“. Yet, I was far from understanding how entrepreneurship really works.

Episode after episode, pitch after pitch, I got more and more engulfed in the startup world. I fell in love with entrepreneurship, it was inebriating. And it is still inebriating today.

Advisory role for entrepreneurs

In 2014 and 2015, I was asked to be part of an advisory team that helped small local entrepreneurs prepare a pitch for investors. Sort of like Shark Tank, but on a much smaller scale. Ideas ranged from novel microchips to test drugs, to automated processes to build houses, to nanoparticles used for vaccination and so on. The whole process was a blast. I loved the teamwork, the feedback, the ambitions, and the ingenuity that sculpted the young entrepreneurs we were trying to help.

Life changing for the better

A few years later, our daughter was born. She is my joy and true inspiration. But she also doubles down as my boss, manager, and mentor. When she was an infant, and we were spending sleepless nights taking care of her, she slept on my lap while I was watching Shark Tank. Now that she’s “older”, it doesn’t happen anymore, but Shark Tank is still my favorite show by far.

Why I love entrepreneurship

What I always found inspiring was the struggle that entrepreneurs go through while establishing and growing a business. Often times, if you have not struggled or have not suffered some sort of losses while trying to grow your business, you won’t be able to understand the dedication, pain, and sleepless nights needed to succeed.

Overall, I found the Shark Tank to be inspirational, humbling, educational and, of course, entertaining. There is a wealth of information, tips, and examples that can make a difference in anyone willing to learn.

In the end, this is me. If you find this site useful, please let me know! If you have any feedback, please let me know, I would love to hear it! You can also read more in the About Us page.

Be great!


Steve Martin – Business Strategic Advisor

Steve is an experienced entrepreneur and mentor, SCORE-Certified Mentor, and volunteer with SCORE. He acts as strategic business advisor and mentor to Seb, addressing business plans, strategic choices, and future directions.

Steve is the Founder and President of an international training and consulting firm specializing in innovation and profit improvement. He works with clients ranging from individual entrepreneurs to billion-dollar companies in almost every business segment.

He is Co-founder and Vice President of an Internet-based publisher of self-development materials. Steve spent seven years as Executive Vice President and COO for a $20 million advanced materials company, with full operating responsibilities. He also spent 14 years across nine different positions up to Director level of a large specialty materials company. Here Steve managed sales, marketing, operations, plant management, R & D, engineering teams, division level management of international operations and sales. Lastly, Steve spent two years as Co-owner of a highly successful figure salon.

Steve is also a published author, patented inventor, and successful consultant.

He has mentored and taught hundreds of entrepreneurs across a wide range of business models during the past decade through the non-profit organization SCORE.

Steve’s experience spans across multiple topics including, but not limited to, business operations and improvement, feasibility analysis, online marketing and ecommerce, strategic business planning, business evaluation for possible patent protection, cost reduction and profit improvement, decision-making, and creativity and innovation processes and tools.

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