Shark Tank Season 17, Episode 3 Recap: Egg Brushes, Zero-Waste Paint Trays, Organ-Meat Salt & $8M Blankets

Season 17, Episode 3 is where the “stunt casting” experiment really kicks in. Mark Cuban is gone, but the producers didn’t ease into that loss — they dropped Chip and Joanna Gaines straight into the Tank.

The lineup this week: Kevin O’Leary, Barbara Corcoran, Lori Greiner, Daniel Lubetzky, and guest Sharks Chip & Jo. The pitches? Backyard egg cleaning, a reusable paint tray, organ-meat seasoning, and school-fundraising blankets that print money.

One brand walked in with a quiet $8 million in yearly revenue. Another turned a Kickstarter gadget into the Gaineses’ first Shark Tank deal. Let’s go through them one by one.

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GoodEgg: The Egg Brush That Won Over Chip & Jo

First into the Tank: GoodEgg, a silicone egg-cleaning brush and enzyme wash for people with backyard chickens and ducks.

Founders Amy and Bryce Van Leuven and their partner Tim Rowberry walked in with baskets of dirty eggs and a bright yellow, nest-shaped brush covered in soft nubs. The whole pitch was aimed at one very specific group: backyard flock people who are tired of scrubbing poop off eggs with dish soap.

The Pitch

Their argument is simple: dish soap + porous eggs = bad combo. The GoodEgg brush is made from food-grade silicone with 650+ flexible nubs that cradle the egg and scrub off mud, feathers, and droppings. Pair it with their enzyme-based GoodEgg Wash, and you get a system that cleans without pushing chemicals through the shell.

Each brush costs around $2 to make and sells for about $20. The full kit (brush + wash) lands around $10 and sells for ~$55. They’ve already passed the seven-figure mark in revenue and project multi-million sales going forward.

The Emotional Turn

Midway through the Q&A, Amy shared that she went through stage 4 breast cancer while building the company. They donate 10% of profits through GoodEgg Gives to support families affected by cancer. That changed the energy in the room fast.

The Verdict

• Barbara, Lori, Daniel, and Kevin all passed — niche market, education burden, and price were the big concerns.
• Chip and Joanna saw something different: a farm-adjacent product that fits directly into their Magnolia lifestyle universe.

They offered $200,000 for 20%. The founders tried to counter at 15%, but the Gaineses held firm. The deal closed at 20%, making GoodEgg their first official Shark Tank investment.

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Repaint Tray: The “I’m Not Washing This Out” Solution

Next up: Repaint Tray from Repaint Studios, founded by Billie Asmus.

If you’ve ever wrapped a paint tray in plastic wrap or foil and hoped for the best, this is aimed directly at you. The Repaint Tray is a three-part system: steel tray, flexible silicone liner, and an airtight lid. You pour, roll, close it up when life intrudes, and the paint stays usable for weeks.

The Pitch

Billie came in as both a DIY-er and a small business owner. She’d been flipping furniture in a cramped apartment and kept running into the same problem: dried-out rollers and wasted paint. The Repaint Tray was her fix.

The product hits three points Sharks like: it’s reusable, it saves time, and it solves a boring but very real problem. Pop the lid on, go live your life, come back later — the paint is still wet.

The Shark Fight

• Daniel liked the product, but bowed out early.
• Kevin offered $250k for 20% and did his usual “your valuation is wrong” speech.
• Lori stepped out because she already has a paint-related product and didn’t want overlap.
• Barbara offered $250k for 15%.

Billie really wanted Chip and Joanna involved because of their home-renovation empire. Joanna resonated with the story and the product fit, so she teamed up with Barbara: Joanna took 5%, Barbara took 10%, for a total of 15% equity for $250,000.

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Pluck: Organ-Meat Seasoning the Sharks Wouldn’t Touch

Third into the Tank: Pluck Superfood Seasonings from chef James Barry.

Pluck is an all-purpose seasoning made with powdered organ meats (liver, heart, kidney, spleen, pancreas) mixed with herbs and spices. The goal: sneak nutrient-dense organ meat into everyday food without forcing people to sauté liver on a Tuesday night.

The Pitch

James came in with a strong chef résumé and a clear nutrition story: organ meats are extremely dense in vitamins and minerals, but most people won’t go near them. So he turned them into a seasoning you sprinkle like salt.

Flavors include Original, Zesty Garlic, Spicy Mild, and Pure (just organ meat, no herbs or salt). It’s targeted at health-conscious families, keto / paleo folks, and anyone trying to bump nutrients without changing recipes.

The Problem

• The Sharks couldn’t get comfortable with the price point per shaker.
• Several of them liked the taste but still saw the category as too niche and education-heavy.
• Barbara flat-out said she didn’t see herself as the right partner; Lori and Kevin weren’t aligned on the numbers either.

James left without a deal. Pluck is still selling on its own site and Amazon, but Shark money stayed on the sidelines this time.

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Fundraiser Blankets: $8M Sales, Zero Junk Food

Closing the episode: Fundraiser Blankets, founded by sisters Joanna Serra and Barbara Kent.

They walked in with stacks of ultra-soft, fully custom printed blankets used by schools and teams as fundraisers. Instead of popcorn tins and candy, they sell high-margin spirit blankets with school logos, mascots, and colors.

The Pitch

Their story hits hard: Polish immigrant sisters, one a disabled combat veteran, one a retired award-winning teacher, tired of junky fundraisers that overcharge families and underpay programs. So they built a system where schools sell genuinely nice blankets and keep serious profit.

Blankets start around $10.50 wholesale with free shipping. Schools, PTOs, booster clubs and teams can price them up and keep 50–60% margins. They’ve already worked with thousands of K–12 programs across the U.S.

The Feeding Frenzy

• The Sharks loved the margins and the mission.
• Kevin came in with $300k for 20%.
• Lori countered with $300k for 15%.
• Eventually, Lori and Barbara teamed up and landed on $300,000 for 20% combined.

The founders chose the Lori + Barbara combo over Mr. Wonderful. The Tank closed on a rare all-smiles moment.

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Final Thoughts: The Gaines Era Starts With Eggs and Blankets

Episode 3 is quietly important for Season 17:

• GoodEgg becomes Chip and Joanna’s first Shark Tank investment — niche product, strong story, tight unit economics.
• Repaint Tray shows how a simple tool with real-world use can win over two Sharks at once.
• Pluck proves that even a solid product with a health story can miss if pricing and positioning don’t line up for the panel.
• Fundraiser Blankets walks in already doing millions in revenue and walks out with two Sharks, more validation than cash.

Three deals, one no-deal, and a clear pattern: if you already know your customer and your numbers are honest, Season 17’s Sharks are willing to pay up — especially if your product doesn’t suck to sell.

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Official Product Links & Sources

• GoodEgg (Egg-Cleaning System):
  https://goodeggstuff.co
• Repaint Tray (Repaint Studios):
  https://repaintstudios.com
• Pluck Superfood Seasonings:
  https://eatpluck.com
• Fundraiser Blankets:
  https://www.fundraiserblankets.com

Companies and descriptions as listed on ABC’s official Season 17, Episode 3 product page and follow-up recaps.