SoaPen Update 2024

SoaPen Update 2024: Clean Hands, Clean Business

SoaPen, a colorful handwashing solution looks like a pen and is designed for children. This innovative product, allows kids to draw on their hands with soap, turning what is usually a chore into a fun activity. As hand hygiene is increasingly critical, especially after COVID19, SoaPen offers a creative way to ensure that children enjoy keeping their hands clean and germ-free.

Shark Tank Facts

  • Shark: Nirav Tolia
  • Investment: $100,000 for a 10% stake and a $1/unit royalty
  • Valuation: $1M
  • Season, Episode: 13,4

SoaPen Update: How Much Does It Cost in 2024?

In our SoaPen update we want to make sure to include the updated prices. They vary depending on the pack, from multiple units to a fun Alpys Sneeze bundle Soap Pen:

  1. A 5-pack of SoaPen is available for $32.99 .
  2. A 3-pack of SoaPen is available for $19.99 .
  3. A bundle of 3 SoaPens and Alpy’s Sneeze Board Book is available for $29.99
  4. A 3-pack of SoaPen is also sold on Amazon for $19.99.

SoaPen Shark Tank Pitch

Since appearing on Shark Tank, SoaPen captured the interest of parents and educators striving to teach proper hand hygiene to kids everywhere. The hand soap pen targets the common resistance to handwashing among children by making it interactive and engaging.

What problem does SoaPen solve?

This SoaPen update post-Shark Tank focuses on a blend of entrepreneurship and public health. Overall, SoaPen encourages better hand hygiene practices among children and eases the difficulties parents face with making handwashing a habit for their kids.

Founders Amanat Anand and Shubham Issar incorporated playful elements into their products, making it an effective method to promote cleanliness among the younger demographic.

SoaPen addresses the common issue where children often do not want to wash their hands. With a fun, pen-like design, SoaPen encourages kids to treat handwashing like a creative activity, which increases their likelihood of building healthier habits.

SoaPen deal with guest shark Nirav Tolia

Anand and Issar appeared on Shark Tank in 2022 on Season 13, Episode 4. They proposed a 10% share of their company in exchange for $100,000. At the time of the show, they sold $85,000 of product. The cost landed is $4 but it was sold on retail for $14.99 for a pack of three ($19.99 in 2024). Each SoaPen has roughly 100 single uses.

Although initially, they left the tank without a deal, guest shark Nirav Tolia chased after them during their post-pitch interview and offered them $100,000 for a 10% stake and a $1/unit royalty until $200,000 was paid back.

SoaPen Update for 2024

What happened to SoaPen after Shark Tank? Is SoaPen still in business? Yes, it is still in business and when you saw SoaPen on Shark Tank, the business started booming.

Engagement on has surged with the introduction of the limited-edition 5-pack, featuring new fragrant options such as Grape-Purple and Strawberry-Pink. This vibrant expansion caters to children’s preferences, making handwashing an attractive activity, thus encouraging healthier habits.

The new and improved formula generates more suds while also being easier to rinse off, completely free from SLS, parabens, phthalates, EDTA, and animal by-products, ensuring a safer and more enjoyable experience for kids.

Strategic Partnerships

In an exciting development, SoaPen secured funding from organizations like the Tory Burch Foundation, Alibaba Manifest, and Visible Hands.


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Expansion and Scaling Efforts

With the investment and royalty agreement, SoaPen gained a vital opportunity for growth. This kind of strategic partnership not only infused capital but also the potential for expansive scaling. As an entrepreneur, you understand the importance of such deals for long-term business sustainability and market reach.

What is the net worth of SoaPen?

While SoaPen net worth in 2024 is not publicly available, at the time of the deal in Season 13, the company valuation was $1M.

Engaging with the Community

In 2024, SoaPen emphasizes the importance of handwashing science by reformulating their product to be even more kid-friendly. One such collaboration with Hope & Comfort allowed the distribution of SoaPen products to underprivileged youth in the greater Boston area, promoting essential hygiene practices.

History of SoaPen

Who Owns SoaPen?

Shubham Issar and Amanat Anand, the brains behind SoaPen, connected at the Parsons School of Design with a shared vision to improve global health. Their collaboration led to the idea of SoaPen, originally devised as a solution to cut down infectious diseases among children through better hygiene practices. Honored in the Forbes 30 Under 30 list, these innovators from New Delhi have made significant strides since their initial idea in 2015.

They found the UNICEF Wearables for Good Challenge which highlighted a statistic that moved them – more than 50% of infectious diseases that lead to fatalities among kids under 5 can be avoided by the simple act of washing hands with soap. They started thinking “how can we make hand washing with soap fun?” and create behavior change among kids through design. That’s how the concept of Soap Pen- a hand soap kids can draw with before scrubbing up came about. 

SoaPen blog

Growth Milestones

This SoaPen Shark Tank update is ony possible because of the hard work done in the part two years. After their big break in the UNICEF Wearables for Good Challenge, the founders took SoaPen to Shark Tank in Season 13, Episode 4. Presenting to esteemed ‘sharks’ like Kevin O’Leary, Lori Greiner, and Mark Cuban, they garnered attention and mentorship to help scale their business. With a valuation around $1 million, SoaPen has maintained a foothold in the US and India, aiming to reach a broader global market.

SoaPen is more than a product—it’s a change-maker. SoaPen community involvement is central to their motto. From their initiatives to support low-income communities to the goal of teaching healthy handwashing habits to kids, to donations to organizations committed to children’s health.

Their partnership with UNICEF and Ash NYC showcases their commitment to using their business for the greater good.

Innovations in Product Design

The SoaPen’s design marries function with creativity—a soap pen simulating a crayon. Encouraging children to use their imaginative pen design to draw on their hands dramatically increases the likelihood of thorough handwashing. Packaged in a recyclable cardboard casing, it’s an innovation targeted to appeal to kids and support parents and educators in promoting essential hygienic habits.

Seb is a PhD scientist by training, and an entrepreneur by heart. He started his first business while in elementary school, and he got in trouble for it! He then moved onto various online ventures, including consulting and e-commerce. Seb loved Shark Tank since he saw the first episode of Season one on TV. The rest is history.

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